Our friends at Melville House forwarded us this great trailer for Jean-Christophe Valtat's widely praised (see NPR, Paste, and Bookforum) and audacious new novel, Aurorarama. We like it so much we felt compelled to share it with you.

Oh, and hey, the book's pretty great, too.

An Argument for the Persistent Existence of Bookstores and Against Fear of Strangers

A couple of nights ago, a nice moment happened.

I was not in the mood for a nice moment, really. I was trying to swiftly but kindly close the Annex, doing the very unpleasant task of asking people to stop reading (something that always actually hurts me a little, even if I'm exhausted and have places to be) and there were a few stragglers, as there often are. There was a couple who had been pouring over multiple sections in search of a particular book, to no avail, and they moseyed toward the register lamenting the fact that they've had such trouble finding it as I was ringing up the last (particularly, um, healthy) stack of books of the night. The customer I was ringing up heard their conversation, and interrupted.

"I have about five copies of that book at home. It's one of my favorites, and I buy it every time I see it. If you're not in a rush I'd be happy to mail it to you."

I immediately handed over a post-it and a pen. They jotted. They offered payment, he refused. They talked about the book, how much they cherish it and how hard it is to come by. It was a book I'd never heard of, and I could tell that it was one that bonds the people who love it together because it's not a classic, not a "must read", but is nonetheless important to a few people for whatever reason (I like to hear people talk about their version of those; I have one of those).

There are, of course, so many quaint things to love about this story (Gift-giving! Real-life human interaction with strangers that is personal without being creepy! Unlikely common favorites! The mail!) but most of all it served as a nice little reminder as to the purpose of a bookstore as a space. A space can hold multiple people, it allows conversations to happen and glances at what another is reading, for listening in and reaching out. It's a function that is particularly crucial to the act of reading, I think, because, as wonderful as it is, reading can be such a solitary thing. It can get lonely. Come by the store at night sometime and stay a while, and you're bound to feel the value of having other people around for this very personal process. It's an aspect of book-buying, I think, that is crucial enough that it's hardly in danger of being replaced-- people just have to remember that in order to keep these spaces for ourselves, we have to buy books occasionally. Customers like the ones who exchanged an address the other night make me think that enough people aren't forgetting this. Maybe.

Now, because it's Friday and because as much as I want to wax nostalgic about "real books" I also don't want to wax too nostalgic about anything because, you know, it gets too serious and all waxy, I leave you with this drinking game to play while reading blogs like ours. Get a little toasted and go talk to a stranger, why don't ya.

the Gap logo Fiasco

The reason for this article is that i feel this moment in time must be documented. I feel that we, the design community, are in the middle of something important, something big. As a logo designer, its part of my job to keep up with redesigns, rebranding, and trends especially from large corporations. Theres been plenty of logo changes ive seen over the last 15 months since graduation from college (Full Sail love!) that i didnt like and ended up generating a buzz online. United Airlines comes to mind. But, i have never seen such a widespread backlash and hate for one logo than the newest Gap mark.

Earlier this week i clicked a Twitter link in my news feed that took me to the new logo. My first reaction was laughter. Yes, i actually LOL'd. As i closed the window i thought to myself "this is the worst logo ive seen all year". As the week has progressed, it seems every designer has chimed in through twitter (i swear over half of the tweets ive read this week are about Gap) written articles, shared links, made post on forums, and shared their own concept for a new logo. Thats why ive been following it all so closely. This is a fail of epic proportions, and Twitter has played such a huge part of it. The news and opinions that is constantly flying through is almost mind boggling. I think we've finally felt the full power of social media, and how quickly it can strike. London 2012 concepts came just before Twitter, but i believe it would have the same online result as Gap if introduced today.

Currently on the Brand New blog, which specializes in keeping up with rebrands, 90% of designers (5,964) have given the new Gap mark a vote of "bad", which is a nice way of saying "fail". Its hard to imagine how a major firm like Laird & Partners even let this fly. How does a design that is so obviously bad get approved? But, I dont want to into that client/firm relation too much here, thats a whole other article.

What may be the most hilarious thing about the situation is how the top Gap people have responded. Everything they've said up to this point about the large negative reaction has been twisted into "customer excitement". Yes, People are so excited about it, that Gap will be turning to a crowd sourcing option to fix it. I actually think thats the best move for them to make, though i discourage any designers from entering. Gap has spent a lot of time and money on this idea that is a total flop, and the fastest and cheapest way to fix it (a couple more weeks and less than $2,000) is to turn to the crowd sourcing sites which will no doubt provide something for them that is much better than what they have now.

Like i said, i think this is an important moment in design, one where instructors at design schools will be re-writting their lectures to include it, and one which should be documented. So below is a list of articles i have kept up with on the subject. happy reading.

Gap redesigns logo but why?http://finance.yahoo.com/family-home/article/110957/gap-changes-logo-why?mod=family-kids_parents

Gap logo changes: renaissance or mistake?http://www.csmonitor.com/Business/new-economy/2010/1008/Gap-logo-changes-renaissance-or-mistake

Dear Gap, I have your new logo.http://weblog.muledesign.com/2010/10/dear_gap_i_have_your_new_logo.php

The Gap's New Logo - Marka Hansenhttp://www.huffingtonpost.com/marka-hansen/the-gaps-new-logo_b_754981.html

Branding's Greatest Misses: The New Gap Logohttp://gawker.com/5658145/brandings-greatest-misses-the-new-gap-logo

New Gap Logo Hated by Many, Company Turns to Crowdsourcing Tactics - Forbeshttp://blogs.forbes.com/velocity/2010/10/07/new-gap-logo-hated-by-many-company-turns-to-crowdsourcing-tactics/

Deciphering the Meaning of Gap’s New Logohttp://nymag.com/daily/fashion/2010/10/deciphering_the_meaning_of_gap.html

Don’t Mind the Gap, or the Square - Brand Newhttp://www.underconsideration.com/brandnew/archives/dont_mind_the_gap_or_the_square.php

Follow-up: Gapgate - Brand Newhttp://www.underconsideration.com/brandnew/archives/follow-up_gapgate.php

GAP rebrands with a graduated missplaced square.http://imjustcreative.posterous.com/gap-rebrands-with-a-graduated-missplaced-squa

Gap's Retro Redesign Incites Flaming Logo Ragehttp://www.fastcodesign.com/1662446/gaps-retro-redesign-incites-flaming-logo-rage

Why Does The Gap Have A New Logo?http://www.styleite.com/retail/gap-new-logo/

Gap Speaks Out: Yes, the Logo Is Realhttp://adage.com/article?article_id=146353

Lessons for Next time
http://www.logodesignlove.com/where-gap-went-wrong

if it isnt broke dont fix ithttp://www.livingdesign.info/2010/10/08/gap-logo-redesign/

Gapify
http://gapify.tumblr.com/

Gap and the neuroscience of logo design
http://www.scienceline.org/2010/10/gap-and-the-neuroscience-of-logo-design/

Some new books we like.

"The question What Ever Happened to Modernism? is not one that Gabriel Josipovici is asking to academics or critics. He's asking us - those who look to art and, in this case, especially literature - what kind of art we feel is vital. Do we want the sentimental and easy or complex and possibly 'difficult'? To give us his answer, Josipovici extends Modernism back in time and also makes it current. By doing this, he demonstrates that Modernism will always be relevant as long as it holds true to its initial ambition to deal honestly with our place in a world largely unmoored from its traditional foundation. His argument is persuasive, passionate, and convincing." - Stephen

"Don't be dissuaded by its size, or by the fact that its protagonists are 10 years old, or by the fact that a few pages in you will realize you are in a world that resembles the one you know but whose inhabitants speak what is practically a foreign language. Rather, these are all reasons why you should read this book.

"In a debut novel that manages to be unique without ever being gimmicky, occasionally funny but never cute, page-turning yet narratively complex, Adam Levin has truly accomplished something of greatness in the story of Gurion Macabee. It's a story about belief, love, social uprising, war, and friendship that you won't want to end - and when it does, it will leave you breathless." - Molly

"If I had written this book, I'd be so purged of all the vile filth festering in my mind that I'd bake wondrous pastries for strangers out of pure saintly impulse. That's how satisfyingly sadistic Castel-Bloom's little masterpiece is. Gratuitously violent isn't a sufficient tag, as the story is also a finely crafted satire of statehood (Israel) and the art of mothering (f*cking up) a child. Orly, you're my new favorite matriarch and I'd light your cigar for you anytime." - Nina

"I've been trying to come up with sufficient praise for Daniel Robberechts novel, but each time I think I find an expression worthy of my feeling, I reconsider, worrying that I'm not getting it right. Despite this inability to properly convey my admiration (in itself a form of praise), I can unequivocally say that Arriving in Avignon is a revelation: parts memoir, novel, travel guide, and history (of a feeling as much as a place), that is not reducible to its parts. To me, this is a certain sign that what we have here is a masterpiece, a book well-deserving of its resurrection, and one that deserves to last." - Stephen

WHEN DID THIS HAPPEN?!

I stumbled across this online, browsing things. Yes, that's our comparative religion section. Maybe we'll find this in a Taschen book someday and then sell it to you. Who knows? Life is a mystery!

Photo credit: Celisse Berumen
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