When Sarah Palin's memoir, Going Rogue, came out back in November, we at Green Apple thought it would be nice to put the proceeds to good use. So we decided to donate 100% of the profits of the book to The Alaska Wildlife Alliance, an organization that works to prevent aerial hunting of Alaska's wolves, among other good causes. It also worked out to be a pretty good publicity stunt (see here and here and here and here). In the end, we sold 12 copies. Several people who bought the book from us told us that they were buying it as a gift, but that they were glad to be able to buy it from a place where the money would do some good. One customer even wanted to buy the book and not take it with them- we just told her to make a donation directly!
So a big thank you to Green Apple customers who bought the book from us. Today we cut a check to The Alaska Wildlife Alliance for $139.15, and maybe there will be one more wolf roaming Alaska than there otherwise would have been.