This is Russell's premier design this year, nothing else they have done for this season has been a major change or for a major school. GT and Russell, I want you to know this is going to hurt me more than it hurts you. (probably not, actually)
Im not sure if this is all Russell's doing or how much input GT had in this, but regardless the uniform is trying so hard to copy Nike's success in most areas and with their original ideas i just don't even. . .
The helmet features a gold honeycomb/hive pattern which isn't the worst helmet i've seen. It's done by HGI so as cheesy as the idea is it's pulled off as well as you could ask for. Maybe it's just me but gold on white always has this nice vintage connotation that is hard to beat (even though theres nothing at all vintage about this uniform, but not a big deal). The hive pattern works pretty well as a special helmet or 1 off, but this is something they're planning on using every weekend. That will be hard to get used to.
The jersey is where things get confusing, frustrating, and highly disappointing. There are 2 different templates being used and theres a white version for each, the only difference is the side panel and blue sleeve looping, so you have to wonder what the hell is the point here? Why couldnt a decision be made on one template? There is absolutely no reason to have these 2 templates unless they're running a season long focus group test to find out which one people like best which only suggest theres no confidence in either one. It dosent even matter which one they go with anyway because they both fucking suck! The number font is a poorly crafted modern sans made even more clunky and awkward by the outlines. A colored name plate 'ala Philadelphia Flyers might be cool but this is such a weird shape that is very out of place. the short side stripe jersey is the better (less awful) of the two as it at least attempts to house the hive pattern and separate it from the main jersey color. The other's twist-stripe creates a visual tension like a twist in a balloon animal. I wonder if the players can feel that pain in their ribs? it looks like it. I don't think i even have to mention how bad the hive pattern is with it's various treatments. In the numbers, it looks like a bad Photoshop layer style.
The pants are just as bad, but at least they're consistent. Theres 2 different pants stripes to try to match the jerseys. The hive overload continues here.
The sad part about Russell is not that they're trying so hard to copy Nike, but that they just have really shitty taste in design and Georgia Tech has to take some blame too. They havent had a good uniform in years (thinking back to the Calvin Johnson era). There is not a single element or inch of this uniform to be remotely proud about. The idea of covering the uniform in a honeycomb/hive pattern is the silliest part. It's not a bad ass or cool, or even a likable design, it's cute at best. It's as much a connotation to Winnie the Pooh and honey bees as it is Yellow Jackets. There's nothing to save here, even the color palette is drab with that gold.