The Charlotte Hornets return to the NBA in 2014 with a fresh identity upgrade developed by Rare Design and Nike Jordan Brand. There is a whole hoard of new logos, 9 to be exact, enough to field a baseball team. I feel that number is quite excessive, especially when there are multiple styles being used throughout the package, but overall this is a fantastic evolution to one of the most unique and beloved sports identities ever.
As part of the unveiling, the organization also announced that the beloved “Hugo” will officially return to Buzz City as the team’s mascot. The Hornets brand identity includes a modernized version of the original “Hugo” logo that will be utilized for the mascot and its brand. This logo is designed and intended for use as it relates to Hugo, and supplies the organization with a separate identity for one of the NBA’s most famous mascots. The refreshed Hugo logo contains several similarities to the original, with Hugo wearing white gloves and basketball shoes, possessing that trademark smile and having the letter “H” on his chest. Rather than bouncing a basketball, the updated logo continues the theme of the basketball as part of the hornet’s body. - nba.com/bobcats